Disadvantages
of Internet Promotion
Difficulty in Attracting Customers
Small business may not have the resources
to pay for paid directory inclusion, pay per click inclusions
and often have to rely solely on search
engine optimisation or word of mouth to drive
traffic to their sites. With millions of businesses selling
the same product and services, competing with more established
businesses can be frustrating and costly venture for small
business.
On the other hand, larger companies can
offer promotions, pay for directory inclusions, implement
pay
per click campaigns as well as employ the “who
is who” in internet marketing to develop campaigns
that generate traffic and leads.
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Difficulty in Evaluating Legitimacy
of Transaction
Another notable disadvantage of doing businesses
online is that it may be difficult for the businesspersons
and consumers to thoroughly evaluate the legitimacy of a
transaction. Small businesses are particularly vulnerable
to thieves using stolen credit cards and stolen information
to do online transaction.
With Internet credit card and identity fraud
on the rise, small businesses are forced to finance costly
security measures to reduce their vulnerability to fraudulent
transactions.
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Salespersons and Customers are Isolated
Another disadvantage of promotion via the
Internet is that the customers and businesspersons are isolated.
There is little personal contact between customer and salesperson
prior to and after the sales is closed. Thus, the prospect
for repeat sales may thus be diminished. Entrepreneurs are
therefore compelled to adopt marketing strategies to drive
online users back to their site.
From all indications, it appears that the
advantages
of Internet promotion, far exceed the disadvantages.
With adequate knowledge, entrepreneur can benefit significantly
from Internet promotion, especially small business owners.
More and more, the growth and outreach of
the Internet, its ease and accessibility for customers is
becoming inevitable. Small business would therefore be well
advised to start their web advertising function in order
to improve their competitiveness online.
Want
to Propel YOUR business to TOP of the search engines?
Advantages
and Disavantages of Internet Promotion Part I
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